Google My Business/Google Business Profile – A Key Strategy for Growing Your Local Business
Google My Business (Google Business Profile) allows businesses to manage their online presence across Google Search, Google Maps, and Google+. Using your Google My Business Page is key to growing your local business because it allows you to take advantage of digital marketing opportunities. It has numerous benefits, including Search Engine Optimization (SEO), but many businesses still don’t have it set up. For those that do, many are unsure of how best to utilize the platform to grow their business and increase revenue through local search engine marketing. This blog post discusses the benefits of Google My Business/Google Business Profile, common mistakes businesses make when using it, and specific strategies that can help you get more out of this platform for your business.
How can I make my page stand out from other businesses?
- First, make sure your business is verified on Google. This will give you a verified badge on your listing, which can help increase your click-through rate.
- Second, add as much information as possible to your listing, including photos, videos, and a detailed description of your products or services.
- Third, take advantage of Google’s Posts feature to share timely updates about your business, such as special offers or events. You should also use the tools available in Google Maps and Google Street View to promote your business, from directions with 360° views to high-quality panoramic photos that show off your location.
- Finally, if you haven’t already done so, claim your website address in Google My Business by adding it under Website or Social Media Profiles. You can get the help of a reliable SEO company for this.
How do I grow my business with Google My Business page?
- Start by creating or claiming your business profile on Google.
- Make sure your business information is accurate and up-to-date.
- Use keywords in your business description to help customers find you when they search on Google.
- Encourage customers to leave reviews of your business.
- Respond to both positive and negative reviews to show that you value customer feedback.
- Enable Rich Snippets so potential customers can see ratings, directions, hours, and more on the Knowledge Panel of search results pages.
- Consider adding a link to your website in the Links tab to have a more complete listing with all the details people might need before visiting your business location.
- Connect your phone number, address, email address, and website to make it easier for customers to get in touch with you.
- Provide opening hours and let people know if there are any special instructions needed before they visit your business location (e.g., reservations recommended).
- Add photos of what it’s like inside and outside of your place of business — this will help set expectations about what someone will experience when they visit!
- If appropriate, add videos too! Videos may be able to convey something better than photos alone.
- Fill out as much detail as possible in the Description field, which helps attract attention from local customers who are looking for businesses like yours nearby!
- Make sure your content is original and reflects well on your business so that customers feel good about doing business with you and sharing their experiences online.
If you are looking for SEO agency Spokane to manage your Google My Business, you can rely on SEO Dealers – Marketing Agency.