How to Optimize Your GMB to Let More People Find You

Are you a business owner or a local service provider? If so, then you know how important it is to make sure that potential customers are able to find your business. One of the most effective ways to do this is to optimize your Google My Business (GMB) profile. A marketing agency in Yakima shares these tips to optimize your GMB profile so that more people can easily find your business. Read on.

Claim Your Business:

You could claim your business by visiting the Google My Business website and clicking on “Add a business”. You will then be prompted to enter the name and address of your business. Once the information has been verified, you will then be able to access the dashboard for your business.

Once you have successfully claimed your business, you will be able to access all of the features of Google My Business such as creating a profile, adding photos, responding to customer reviews, and more.

Fill Out Every Field in Your GMB Account:

The more information you can provide on your GMB page, the easier it will be for customers to find you and understand what your business offers. Additionally, having detailed information makes it easier for customers to trust your business.

Your GMB profile is essentially a miniature version of your website, so take the time to fill out all of the fields completely and accurately. Some of the key fields include phone number, store hours, services offered, and the like.

Publish Posts Regularly:

Besides social media marketing in Yakima, publishing GMB posts will be helpful. The more active you are on your GMB, the higher your listing will appear in search engine rankings, as well as local results.

Your posts should focus on upcoming events, special offers, new products and services, or any other information that can be useful for potential customers. Additionally, it’s important to use keywords that your customers might use when searching for your business.

Upload More Photos:

Photos can help people get a better sense of your business and create a positive first impression. When uploading photos, try to include images that are related to your business, such as product images, team photos, store interior, or exterior shots. This will help to further connect potential customers with your business.

Encourage Reviews:

Reviews play an important role in your GMB listing. They not only help potential customers make informed decisions, but also boost your listing’s visibility. Reviews also offer an opportunity to engage with your customers. Responding to customer reviews, both positive and negative, is a great way to demonstrate that you value your customer’s feedback and are committed to delivering an excellent customer experience.

GMB can be a powerful tool for helping potential customers find your business and services. By optimizing your GMB listing, you can ensure that it stands out from the competition and draws in more customers. Need help? Talk to a Yakima SEO company today!