Instagram Reels Part 2: 7 Mistakes That You Should Stop Immediately
How often have you uploaded a bunch of reels on Instagram and then realized that they’re not actually telling the story you want them to? While Instagram reels are great for engaging your audience and showing off your best work, if you don’t use them correctly, they can also do more harm than good. Here are seven mistakes that you should stop making with your Instagram reels.
Mistake #1: Using Boring Titles
The title of your Instagram reel is the first thing that people will see, and it sets the tone for what’s to come. It’s important to use a catchy title, one that will make people click on your reel. The best way to choose a title is to think about what you want people to take away from the reel after viewing it. If you’re trying to sell a product, then your title should be descriptive of what you’re trying to get across or promote with that particular product. Titles should be captivating, catchy, and short enough to make people want to continue watching the reel.
Mistake #2: Improper Positioning of the Text
Inappropriate positioning of text can hurt the clarity of what you are trying to say and make your content seem unprofessional. Make sure your text is always positioned in a way that makes sense for the audience you are trying to reach or at least make it as easy to understand as possible. So, ensure that the text is positioned in a way that is not too distracting yet easy for viewers to read. It should never overlap any important graphics or images.
Mistake #3: Adding Inappropriate Hashtags
One of the most important aspects of a great marketing strategy is using appropriate hashtags. However, it’s easy to make a mistake and add in an insta reels hashtag that is completely unrelated to what you’re advertising. This will just confuse people who see it and drive them away from your account. Always make sure that the insta reels hashtag you choose is relevant to what you’re promoting.
Mistake #4: Overlapping Clips in Multiple Video Compilations
If you have multiple video compilations on your Instagram reel, make sure that they don’t overlap. When clips from different videos overlap one another, it can be distracting and make viewers lose interest in the content. One way to avoid this is to adjust the order of the clips so that they’re all unique, or if overlapping is unavoidable, use a subtle fade or dissolve effect to create a seamless transition.
Mistake #5: Uploading and Posting Reels Incorrectly
When you upload a video to Instagram, the first thing you should do is make sure it’s public. Next, make sure that you have it set up to loop by tapping on the three dots in the upper right-hand corner and selecting Loop. If you want your video to autoplay, this setting can also be found under Loop as well. Doing these things will help your videos get more views and engagement.
In addition to these, you should ensure to post your Instagram reel on a day and time when you know that your target audience will be available to view it.
Mistake #6: No Call-to-Action
One of the biggest mistakes people make with Instagram reels is not including a call-to-action. A call-to-action can be as simple as asking your audience to comment, like, or follow you on Instagram. Or it could include more specific instructions, such as telling them to sign up for your mailing list or go to your website.
Mistake #7: Only Focusing on Views
You might be focusing too much on views when you should be focusing on your engagement. The number of views is not the only measure of success for the Instagram reels marketing strategy. You should take into account the length of time that people are viewing your reel and how much they engage with it. If someone watches your Instagram reel for a long period of time, then chances are they liked it. If they scroll to another page, then chances are that’s a bad sign. The more views there were in a short amount of time, the less likely those viewers were impressed by what you put up.
Reels are an excellent way to make your Instagram account more interesting, but you have to know what you’re doing if you want them to be successful. If you’re looking to improve your social media marketing results through reels, talk to our social media marketing consultant in Yakima, WA, today.