Instagram Reels Part 4: How to Create Compelling Reels that Drive Excitement and Improve Engagement
Today, it’s more important than ever before to create compelling Instagram reels because they can dramatically impact how people feel about your brand and what you’re trying to sell them on social media.
But how do you get your followers to engage with your Instagram reels? Though the answer may depend on each individual account, there are some general strategies and best practices you can use to increase the effectiveness of your Instagram Reels and drive engagement from your followers, which in turn should result in more traffic on your website and social media following. Let’s take a look at some of these strategies and tips for creating compelling reels that can improve your reach online.
Prepare Your Content
Preparing content before uploading reels should be a part of your Instagram reels strategy, as this will help you create compelling Instagram reels that improve engagement. Have a vision for the type of reel you want, how you want your audience to feel during the reel, or what specific problem you want them to solve. Before posting anything, take time to go over your post as if it were a story, introduce the topic and tell the viewer what they can expect from watching the reel.
Define Your Audience
The next step in creating engaging Instagram reels is defining your audience. Know what your target demographic is before you start your campaign! Your goal is for these Instagram reels to drive excitement about your brand, product, or event and improve engagement rates. Your content should be specifically targeted at each demographic because everyone has a unique mindset when they use social media.
Defining your audience means understanding who you’re talking to. This includes demographic information, likes, dislikes, interests, etc. If you know what your viewers want from you, then it becomes easier to create engaging Instagram reels with a marketing strategy.
Choose Your Voice
Choose a brand voice for your Instagram reels. This is a crucial Instagram reels strategy because it will help define the tone of the video, how you respond to comments, and what kind of content you post. Also, consider what type of content is appropriate for your brand voice. In today’s social media landscape, where everyone is fighting for attention, Instagram reels can be your best strategy to stand out.
Create a Consistent Format
Choosing a consistent format is imperative for your Instagram reels success. It helps the viewer focus on what they’re seeing, increases your chances of getting views, and will make it easier for you to edit in the future.
A lot of people use graphics and text in order to keep things simple, clear, and concise. Other people will take a different approach by using videos or even gifs. Whatever you decide on, make sure it is consistent with what you want the reel to achieve.
Select the Best Photos and Videos
No matter what type of business you have, Instagram reels can help you build your audience and increase engagement with your followers. And since Instagram is a visual medium, it’s important to choose the best photos and videos for an Instagram reels marketing strategy. A well-made reel will not only be more visually engaging, but it will also improve the quality of your posts by showcasing your best assets.
For instance, showcase your most recent work or latest campaign. When building an Instagram reel marketing strategy, use the latest photos and videos from your most recent project or campaign.
Write an Eye-catching Copy
It’s no secret that compelling copy can drive people to take action. It’s also no secret that different types of copy work better for different mediums. One way to make your copy really stand out is to write for the specific medium you’re using, like with Instagram reels.
Follow Up with the Prospects After You Post
After you create your Instagram reel, make sure you follow up with your prospects. This will help you generate excitement for your product or service. You can do this by asking the following questions:
- What did you think of the video?
- Was there anything in particular that interested you?
- What did you like about it?
- Did anything confuse you?
This way, if they respond positively, then they know who is responsible for their reaction!
Want to create Instagram reels that make an impact and drive your business forward? Get in touch with the experts at SEO Dealers, the leading digital marketing agency in Yakima, WA, to get the best out of it.