Get the Effectiveness of Direct Mail with Postcard Marketing
Postcards + Matching Google, Facebook, Instagram & YouTube Ads
Postcards + Matching Google, Facebook, Instagram & YouTube Ads
We present to you, our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you. Show your muscles and flex!
How it Works
Postcard Flex® is an automatic system that saves you countless hours and maximizes your marketing impact beyond anything else you’ve tried. When you add Postcard Flex® to your direct mail campaign, your targeted prospects see your ads on Google, Facebook, Instagram, Youtube and Gmail automatically. Plus, the results of your campaign are tracked and also records any phone calls you receive so that you can ensure your reception team is handling your leads properly. Here’s a break down of how it works:Post
Step 1: Your Mail Pieces are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces tangible credibility for your business that is unmatched by any other form of advertising.
Step 2: Mail Pieces are Tracked
Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You will know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
Step 3: Digital Ads on Google, Facebook, Instagram, YouTube and Gmail
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system.
Google Ads
Digital ads, matching your direct mail piece, will display on millions of websites in the Google network, sending prospects directly to your website to learn more about your products and services.
Facebook & Instagram Ads
Your matching digital ads will also be displayed on Facebook and Google. The ads will display to the people you mailed to, as well as to others who match similar demographics in your targeted area.
YouTube Ads
Included with Postcard Flex Platinum®
Your promotional video (or we’ll create a static ad for you, if you do not have a video) will be displayed to your targeted prospects when they watch other videos on YouTube. By now your prospects see your business is “everywhere” and that you are the one they should call!
Gmail Ads
Included with Postcard Flex Platinum®
Your targeted prospects will also see your ad when they login to their Gmail account. This ad will show a from name and subject name and when clicked will be a full promotion about your business, directing the prospect to your website.
Gmail holds a 53% share of the US email market in 2020. According to statistics on Gmail users in the USA, Gmail accounts for 130.9 million of the total email users in the US. (Source: Shuttle Cloud).
Step 4: Tracking Phone Calls from Your Campaign
Your campaign includes a unique phone number that redirects all calls to the business number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in your inbox or in your customer dashboard.
The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.
WHICH CAMPAIGN TYPE
IS BEST FOR YOU?
Browse Industries
- A/C & Heating (HVAC)
- Accounting
- Asphalt Paving
- Attorneys
- Auto Detailing
- Auto Repair
- Auto Sales
- Birthday Marketing
- Black Friday
- Calendar Postcards
- Carpet Cleaning
- Catering
- Chiropractic
- Church Invitation Postcards
- Cleaning & Janitorial
- Construction
- Dance & Gymnastics
- Debt Relief
- Dental
- Dental Labs
- Doorhangers
- Dry Cleaning
- Education
- Electrician
- Financial
- Fitness
- Flooring
- Funeral Home Advertising
- Furniture
- Grand Opening
- Grooming
- Gymnastics
- Healthcare
- Hearing Aids
- Holiday
- Home Inspection
- Home Remodeling
- Insurance
- Interior Design
- IT Support
- Jewelry
- Just Sold
- Landscaping
- Martial Arts
- Massage Therapy
- Med Spa
- Medical Billing
- Mortgage
- Mother’s Day
- Movers & Storage
- Music Schools
- New to Town
- Optometry
- Orthodontic Practice
- Painting Contractor
- Payroll
- Personalized Postcards
- Pest Control
- Pharmacy
- Photographers
- Physical Therapy
- Plumbing
- Political Campaign
- Pools
- Pressure Washing
- Private Schools
- Property Management
- Real Estate Investment
- Realtors
- Recipe Card
- Restaurants
- Retail
- Roofing
- Salon & Spa
- Schools & Education
- Security Systems
- Senior Care
- Solar
- Tanning Salon
- Tax Preparation
- Thanksgiving
- Tutoring
- Veterinary Services
- Window Washing/Pressure Cleaning
PRICING
Postcard Flex is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!
Just call email us to speak with a marketing consultant.
FREQUENTLY ASKED
Questions
I’m already getting great results with direct mail/Direct Mail 2.0. Why should I upgrade to Postcard Flex®?
If direct mail or DirectMail 3.0 are already working well for you, that is all the more reason to upgrade! With the addition of the Facebook ads that are included in Postcard Flex you should expect to see an even higher increased return on investment from what you’re already doing. Postcard Flex simply increases your business’s exposure even more to your targeted prospects.
If direct mail hasn’t worked for me in the past, will Postcard Flex® make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment (ROI). If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking, Online Follow-up Ads, and Facebook Follow-up Ads combine to boost the ROI.
Can I turn my current postcard or Direct Mail 2.0 campaign into an Postcard Flex campaign?
Heck yes! Just let your marketing consultant know and they’ll do the rest!